REACH EVERY
GENERATION.
Meet youth athletes and parents, college communities, national teams, adult competitors, and the military community in one event ecosystem.
TAMPA, FLORIDA / MLK WEEKEND · JANUARY 2028
× 
PARTNERSHIP PROPOSAL
THE WORLD
PLAYS HERE.
One partner. Every level. The world’s game.
A connected flag football ecosystem, anchored by the World Cup.
THE GAME IS GLOBAL▶ 2026 RECAP
COMPETITION. CULTURE. COMMUNITY.ON THE WORLD’S
BIGGEST SCREENS.
BIGGEST SCREENS.
01 THE PEOPLE BEHIND THE PROPERTY
THE INTERNATIONAL FLAG LEAGUE
BUILT FOR
THE BIGGEST
STAGE.
We unite the sport of flag football.
iFlag connects athletes, families, universities, brands, and destinations through extraordinary competition. From a first flag pull to a national-team final, the same ambition runs through every event: move the game forward.
OFFICIALLY AMAZINGTHE WORLD’S LARGEST
THE WORLD’S LARGEST
FLAG FOOTBALL TOURNAMENT.
International Flag League and BODYARMOR hold the Guinness World Record: 11,779 people, Tampa, January 18, 2025.
View the official record ↗ONE SPORT.
EVERYONE.
EVERYONE.
A NETWORK THAT MOVES THE GAME.
SPORT · MEDIA · BRANDS · DESTINATIONS
MaxPrepsCollege Football Playoff
iHeartRadio
The Farmer’s DogGEICO
Visit Tampa Bay
Visit California
Los Angeles Sports & Entertainment Commission
GoCal
Visit Dallas
Greater Miami Convention & Visitors Bureau
Visit Austin
San Diego Tourism Authority
HUMAIN
Legends Apparel02 THE FLAG FOOTBALL WORLD CUP
ONE CITY.
A WORLD OF POSSIBILITY.
TAMPA, FLORIDA · MLK WEEKEND · JANUARY 2028
From the organization behind the Guinness-certified world’s largest flag football tournament comes a global gathering of national pride, college rivalries, emerging talent, and championship moments.
A GLOBAL STAGE. NATIONAL BROADCAST REACH.
15,000ATHLETES
85,000FANS & FAMILIES
1,500TEAMS
65COUNTRIES
40U.S. STATES
2028 World Cup planning targets provided by iFlag.
03 EIGHT DIVISIONS. ONE GLOBAL STAGE.
WORLD CUP
DIVISIONS
National-team pride. University rivalries. Youth dreams. Lifelong competitors. Every part of the game belongs here.
About the program figures
Figures are iFlag’s planning targets. The individual division counts exceed the headline 1,500-team event target and require final reconciliation; they are presented as supplied, not as an additive attendance model. Participating rosters and player appearances remain subject to final confirmation.
04 MADE FOR THE SCREEN
BIG MOMENTS.
GLOBAL SCREENS.
The premier playoff and championship games move into a custom, broadcast-ready stadium. An intimate live atmosphere. A major-event presentation. Across ESPN Networks.
GEICO BROADCAST STADIUM
THE CHAMPIONSHIP STAGE
01 / 05
Illustrative stadium and sponsor-integration concepts supplied by iFlag. Final venue design and configuration to be confirmed.
01
BUILT FOR LIVE
Premier games, broadcast camera positions, and a championship presentation.
02
BRANDS IN THE MOMENT
Field-level signage, video towers, stadium branding, and a connected fan experience.
03
BEYOND THE SIDELINES
Highlights, athlete stories, and social content that carry the event beyond game day.
THE CATEGORY HAS AN AUDIENCETHE 2026
THE 2026
NFL FLAG
BENCHMARK.
Comparable ESPN event results show the scale of attention flag football can command.
14.3M
UNIQUE FANS REACHEDAcross 30 linear game telecasts
1.12M
Girls’ high school final
average viewers
882K
Combined championship window
average viewers
+50%
Overall average viewership
growth vs. 2025
Source: ESPN, July 29, 2026. Reach counts unique viewers watching at least one minute and excludes four digital-only games. These are NFL FLAG results, not World Cup audience forecasts. Read ESPN’s report ↗
THE BROADCAST PLATFORM
05 THE PARTNERSHIP OPPORTUNITY
MORE THAN
GAME DAY.
A property that brings global competition, year-round community, and a national media platform into the same conversation.
REACH EVERY
BUILD REAL
FAN EXPERIENCES.
Bring a brand to life through stadium integration, on-site experiences, hospitality, athlete storytelling, and content.
OWN A PLACE IN
WHAT COMES NEXT.
Connect the January 2028 Tampa World Cup with national championships, collegiate qualification, local youth circuits, and iFlag’s LA28 activations.
06 THE iFLAG & WORLD CUP ECOSYSTEM
ONE WORLD CUP.
EVERY CONNECTION.
GEICO AT THE CENTER OF THE GAME
Five complementary properties. One connected destination. Explore how athletes, communities, and opportunity come together through iFlag and the World Cup.
PROPOSED PRIMARY INSURANCE PARTNERiFLAG’S GLOBAL MEETING POINTTAMPA · JANUARY 2028128 NATIONAL TEAMS5 CONNECTED PATHWAYS1 PRIMARY INSURANCE PARTNER
07 THE GEICO OPPORTUNITY / TOP TO BOTTOM
OWN A PLACE
AT EVERY LEVEL.
One alignment with iFlag puts GEICO into a connected web of competition, development, media, and fan experiences—from a child’s first event to the professional recruiting conversation.
ONE CONNECTED INSURANCE PARTNERSHIPA proposed sponsorship position across iFlag’s connected ecosystem. Professional scouting and third-party rights are developed with the respective properties.
08 KEY MARKET EVENTS
NATIONAL SCALE.
LOCAL CONNECTION.
Anchor events in Dallas and Orlando. Premier Youth Circuits in six priority markets. Local competition that leads to a GEICO State Championship—and the World Series in Los Angeles on CBS Sports.
THE GEICO × iFLAG FOOTPRINT
LOS ANGELESWORLD SERIES · CBS SPORTS
KEY MARKET EVENTS WORLD SERIES DESTINATION
PLAY LOCAL3–6 youth & high school eventsBoys and girls
WIN YOUR STATE
LOS ANGELES
ORLANDO, FLORIDAPOWERED BY GEICO.
THE ROAD TO THE CFP.
THE ROAD TO THE CFP.
ORLANDO / EAST COAST CHAMPIONSHIPSCOLLEGE RIVALRIES.
COLLEGE RIVALRIES.
A NATIONAL OPPORTUNITY.
Featured programs in the proposed 32-team women’s collegiate field.
09 THE 2028 LOS ANGELES PROGRAM
THREE WEEKS.
ONE CITY. ALL FLAG.
After the World Cup launches in Tampa in January, iFlag returns to Los Angeles for its annual World Championships and a dedicated LA28-period program of competition, content, hospitality, and community.
WEEK 01
THE TOURNAMENT
The annual Los Angeles World Championships: collegiate, Sandlot, high school, youth, adult club, military, and World Series competition. Separate from the January Tampa World Cup.
WEEK 02
THE CITY COMES ALIVE
Flag House storytelling and hospitality, college and high school showcases, military competition, and the Olympic field-trip concept.
WEEK 03
THE MOMENT CONTINUES
Beach flag football, skills camps and clinics, fan gatherings, and a medal-game watch-party concept.
Illustrative three-week sequencing of iFlag’s proposed 2028 program; exact dates and activation schedules are to be finalized. Independent iFlag programming during the LA28 period.
THE FLAG HOUSETHE HOME BASE
THE HOME BASE
FOR THE MOMENT.
A destination for media, creators, athletes, and partners: a media lounge, content studio, interview zone, and hospitality experiences, all built around flag football’s Olympic debut.
ONE PROGRAM. MANY WAYS TO CONNECT.
View all activation concepts ↗10 THE GEICO PARTNERSHIP
GLOBAL EVENTS. EVERYDAY CONNECTIONS.
PARTNER ASSETS
FOR GEICO
✓ALL TURNKEY
ASSETS14 assets. One partnership platform.
ASSETS14 assets. One partnership platform.
14 assets. One connected partnership.
Presenting rights, included broadcast inventory, stadium naming, local programming, fan experiences, and digital reach for GEICO. Every asset below is included in the proposed annual package.
PARTNERSHIP WITH PURPOSEBy Partnering with iFlag,
By Partnering with iFlag,
GEICO supports:
- Women’s sports & gender equity
- Expanding Access & Opportunity
- Community Safety & Resilience
- Social Impact & Sustainability
ASSET 01 / PRESENTING RIGHTSTURNKEY ↗
JAN2028TAMPA
THE WORLD CUP.
PRESENTED BY GEICO.
Presenting sponsor of the Flag Football World Cup, launching on MLK weekend in January 2028 in Tampa, Florida.
ASSET 02 / BROADCAST INVENTORYTURNKEY ↗
BROADCAST COMMERCIAL INVENTORY
8HOURS OF
BROADCAST TIME
BROADCAST TIME
GEICO IN THE BREAK.
Commercial inventory across ESPN Networks during eight hours of World Cup broadcast coverage.
ASSET 03 / CATEGORY EXCLUSIVITYTURNKEY ↗
ONE INSURANCE PARTNER.
EXCLUSIVE TO GEICO.
GEICO as the primary insurance partner across the iFlag-controlled package, with a connected presence from local play to the global stage.
Auto
Home
Renters
Insurance category
ASSET 04 / BROADCAST INVENTORYTURNKEY ↗
NBC SPORTS+NBC50%OF COMMERCIAL INVENTORY
DEDICATED TO GEICO
DEDICATED TO GEICO
THE QUALIFICATION SERIES.
POWERED BY GEICO.
Proposed CFP Qualification Series broadcasts on NBC Sports and NBC, with 50% of commercial inventory dedicated to GEICO.
ASSET 05 / STADIUM NAMING RIGHTSTURNKEY ↗
THE GEICO BROADCAST STADIUM.
World Cup broadcast stadium branding and naming rights. GEICO at the center of the championship experience.
ASSET 06 / ANNUAL PRESENTING RIGHTSTURNKEY ↗
×
THE CFP SHOWCASE.
EVERY YEAR.
Presenting sponsor of the annual CFP Showcase Tournament.
ASSET 07 / ACTIVATIONS & EVENTSTURNKEY ↗
LOS ANGELES2028iFLAG × GEICO
OWN THE LA28 MOMENT.
Presenting sponsor of iFlag’s LA28 activations and events in Los Angeles.
Explore the three-week program ↗ASSET 08 / BROADCAST INVENTORYTURNKEY ↗
NATIONAL CHAMPIONSHIPSCOMMERCIAL INVENTORY
COMMERCIAL INVENTORYNATIONALS.
NATIONAL EXPOSURE.
Commercial inventory in the CBS broadcast of the Flag National Championships.
ASSET 09 / BRANDED FAN EXPERIENCETURNKEY ↗
FAN ZONENFL PLAYER AUTOGRAPHS
MEET
YOUR
HEROES.MEET & GREETS
YOUR
HEROES.MEET & GREETS
FANS. NFL PLAYERS.
GEICO AT THE CENTER.
The GEICO Fan Zone brings NFL player autographs and meet & greets into a dedicated branded experience.
A place to gather.
A brand to remember.
Immersive spaces, live engagement, and shared moments bring a fan experience to life.
Supplied adidas activation photo shown as a visual reference for the proposed GEICO Fan Zone.ASSET 10 / DIGITAL REACH INVENTORYTURNKEY ↗
BEYOND THE EVENT.
INTO EVERYDAY LIFE.
Email, text, radio, and school channels outlined in iFlag’s Digital Reach inventory.
MONTHLY60M
HIGH SCHOOL EMAIL & TEXTS
High school athletes, fans, and parents
MONTHLY15.4M
COLLEGIATE EMAIL & TEXTS
Undergraduate students
MONTHLY1.3M
MILITARY EMAIL & TEXTS
Active military personnel
DAILY276M
RADIO MESSAGING
U.S. listeners, ages 16–55
MONTHLY5.4M
FAN EMAILS & TEXTS
Flag football fans
MONTHLY133,298
SCHOLASTIC EMAIL & TEXTS
K–12 institutions
23,900 Public high schools5,100 Private high schools16,298 Public middle schools88,000 Elementary schools
Source: iFlag Digital Reach sheet. Figures describe listed channel audiences or institutional recipients and frequency; audiences may overlap. The school total is the sum of the four listed categories.
ASSET 11 / STATE & YOUTH STATE CHAMPIONSHIP SERIESTURNKEY ↗
NATIONAL REACH. NEIGHBORHOOD CONNECTIONS.LOCAL PRIDE.
LOCAL PRIDE.
A NATIONAL PATHWAY.
Presenting sponsor of a highly localized State Championship Series. Youth and high school boys and girls compete in their own communities, with their families and local supporters alongside them.
Each event engages the city’s community, supports local athletics, and qualifies winning teams to represent their state in the World Series Division in Los Angeles annually.
MORE THAN A TOURNAMENTYoung athletes.
Young athletes.
Proud families.
Connected communities.
ILLUSTRATIVE LOCAL TOURNAMENT MARKETS30 cities.
30 cities.
Countless local connections.
A community-by-community presence across the country, with GEICO connected to the athletes, families, and neighborhoods behind every team.
West8 MARKETS
- San Diego
- Los Angeles
- San Francisco
- Las Vegas
- Phoenix
- Salt Lake City
- Eugene
- Portland
Midwest7 MARKETS
- Chicago
- Indianapolis
- Cleveland
- Cincinnati
- Detroit
- Minneapolis
- Milwaukee
Northeast4 MARKETS
- Boston
- New York City
- Pittsburgh
- Philadelphia
South6 MARKETS
- Charlotte
- Miami
- Orlando
- Nashville
- Atlanta
- Louisville
South Central5 MARKETS
- Dallas
- Austin
- Houston
- New Orleans
- Oklahoma City
- 01PLAY LOCAL
City tournaments bring communities together.
- 02REPRESENT YOUR STATE
Winning boys’ and girls’ teams earn their place.
- 03PLAY THE WORLD SERIES
State pride meets the national stage in Los Angeles.
ASSET 12 / TEAM UNIFORM BRANDINGTURNKEY ↗
TEAM LOGO PATCHEVERY STATE.
EVERY REPRESENTATIVE TEAM.GEICO logo patches on state-team uniforms
EVERY REPRESENTATIVE TEAM.GEICO logo patches on state-team uniforms
GEICO GOES WITH THE TEAM.
Logo patches on every state representative team, carrying the partnership from State Championships to the annual World Series.
Supplied uniform examples shown alongside the GEICO patch concept.ASSET 13 / COLLEGIATE SERIES PRESENTING RIGHTSTURNKEY ↗
THREE QUALIFIERS.
24 TEAMS. ONE NATIONAL STAGE.
Presenting sponsor of the Collegiate Women’s Qualification Series and the annual iFlag women’s CFP Showcase Tournament held alongside the men’s CFP National Championship.
East Coast Championships
West Coast Championships
U.S. Open Flag Championship
24 TEAMS→QUALIFY ANNUALLY
WOMEN’S CFPSHOWCASE
TOURNAMENTPRESENTING SPONSOR: GEICO
ASSET 14 / NATIONAL CHAMPIONSHIP PRESENTING RIGHTSTURNKEY ↗
DALLAS, TEXAS · EVERY MAYA NATIONAL STAGE.
IN THE HEART OF TEXAS.
Presenting sponsor of iFlag’s National Championship in Dallas every May—the world’s third-largest event, as described by iFlag. In partnership with the Dallas Cowboys and Houston Texans.
ALL 14 ASSETS ARE TURNKEY.Explore the GEICO partnership with iFlag ↗
11 THE SPONSORSHIP INVESTMENT
iFLAG × GEICO / 2028—2030ONE PARTNERSHIP.
ONE PARTNERSHIP.
ALL INCLUDED.
Secure the position now. Begin payments in Q1 2028.
ANNUAL PARTNERSHIP$1.5MMPER YEAR · 2028 / 2029 / 2030
2028
$1,500,000Payment due Q1 2028
2029
$1,500,000Payment due Q1 2029
2030
$1,500,000Payment due Q1 2030
KEEP THE SAME RATE. Option to continue for 2031, 2032 & 2033.+
2031$1.5MM / year
2032$1.5MM / year
2033$1.5MM / year
NO ADDITIONAL NATIONAL BROADCAST INVENTORY PURCHASEYOUR BRAND.
YOUR BRAND.
IN THE GAME. IN THE BREAK.
GEICO will not need to purchase additional broadcast inventory for any national broadcasts in this partnership. Commercial units, digital integrations, and the World Cup broadcast stadium are included in the annual price.
✓ National broadcast commercial units✓ Digital integrations✓ GEICO World Cup Broadcast Stadium✓ All 14 visual sponsorship assets
SECURE THE RIGHTS IN THE INTERIM
Request LOI & agreement ↗SIGN NOW. PAY Q1 2028.
GEICO may sign an LOI and agreement now to secure the partnership position, with the first payment made in Q1 2028.
TAMPA, FLORIDA · MLK WEEKEND · JANUARY 2028BE PART OF
BE PART OF
WHAT’S NEXT.
The Flag Football World Cup.
A world of opportunity, hosted by iFlag.